Ultimate Guide to start Online Rakhi Business in 2023
Rakhi business is a
Read MoreHow to start a photography career & make it your full-time business or job?
Starting a photography business can be a big and tough decision to make. Additionally, such art-based business ventures also come with substantial financial commitments. Hence, a steady income is a must to sustain in the market for long. So how to earn enough through doing what you love to keep everything functional?
Creative ventures provide ample opportunities for individuals to earn through the display of their skills. The crucial aspect is to land on the right spot through proper networking. How? This article discusses all those possible pathways you can follow that are proven good choices for most photography business owners and professionals.
Once you have curated a compelling portfolio (link) the next step is to build connections. Networking is crucial for reaching your potential clients. Start by connecting with people in your close circle and asking them to recommend you to others.
Most of the time, if your work is compelling, people will start noticing & approaching you. But this would require good social skills & patience to happen.
Pros:
- Business investment not required
- Improves skill through daily hard work
- Source of good earning
Cons:
- Requires high motivation
- Requires Great social skills
- Requires good knowledge of social media platforms
- Requires good marketing skills
Marketing agencies/ Production Houses are where most of your big potential clients will run to when they have to spend on their business needs. Most marketing agencies/ Production houses have separate team units constituting various artists, assigned specific projects to help clients get what they need.
You can be a part of that unit and work under the guidance of creative professionals on different projects.
Pros:
- Lend a better understanding of the professional environment
- Hands-on experience of working on large projects as a team
- Develop connections to the professional world
Cons:
- Limited / no rights over the content produced.
- A strict roadmap to follow
- Hinder creativity and growth in the long term
- Frequent creative blocks
- Tight deadlines
Social Media is a necessity today. More than 90% of art produced as images are consumed and admired on digital devices. Therefore, wisely Marketing your business on digital platforms enhances your chances of discovery in the market and your prospects to reach potential customers. Intelligent Branding further helps you engage your clients and enables you to build trust with your audience.
Meanwhile, you can casually use your social media accounts to post your art and adapt your work to how people respond.
Pros:
- Reduced stress
- Allow focus over core business activities
- A large audience pool increases your chances of discovery
- As your social account grows, it helps you get sponsors, collaborations & partnerships that add to your PR and Earnings.
Cons:
- Investment required
- Time-consuming
- Require extensive analysis of content & statistics
- Require good research to choose the right agency for your business launch
Newspapers and Magazines are always in need of images that intrigue readers & catch eyeballs. An image substantially adds a lot to the text. So, images are always in demand with text media.
Print Publishers need visuals to prove the truth of information printed or influence how people spend their money and time. A Fashion magazine requires breathtaking fashion shots, while newspapers look for engaging images for published stories. If you can cater to their needs, you can earn hefty pay.
Pros:
- High pay
- Publishing helps you establish yourself
- Perks from various brands and sponsorship offers
Cons:
- Tough competition
- Preference for experienced individuals
- Requires patience & eagerness to improve
- May require travelling & working at unexpected hours
- Your next project depends on how the outside world responds.
- Highly demanding hence stressful to manage
We are social beings and love to spend our money creating pieces of priceless memory through social events. Be it weddings, corporate meetings or any other gathering, event management companies and organizations are always present to make this process easy so that everyone can enjoy their hearts out.
As a photographer, being part of such organizations will land you consistent jobs in a wide range of shoot setups.
Pros:
- Pay depends on practical skill & market repo
Cons:
- Tiring long shifts
- Seasonal work in some regions like - India during wedding season that is mostly between November to March.
- Requires expertise to create a priceless shot & capture the perfect moments
The Easiest and go-to option is freelancing. If you lack time and social skills or any other reason to connect with the world face to face, then the virtual world is the right spot for you. Fiver, Freelancer, Up-work, LinkedIn, Instagram are best to connect with brands looking for small jobs and projects to get done.
Just create a profile that best shows your work and portfolio.
You are your boss here. Analyse the freelancer marketplace to strategically price your services while keeping platform fees in mind and be specific on your quotations and end work.
Pros:
- Freedom to choose projects
- Timely Payments
- Better Work-Life Balance
- Large Volume Business
- High Scalability opportunity in future with team expansion
Cons:
- Requires high-quality work at low rates
- Highly competitive due to overcrowding of creators
- Need understanding of platform terms and conditions.
- Tough to land up with job at beginning
- Requires to work at lower costs to improve your rating and relevance score in search results
Conclusion
Creating a portfolio and updating it is a must for any artist out there. Rest will be cared for through your hard work, dedication and passion for photography.
Capturing images that add value to this world is the crucial prerequisite to selling & bringing recognition to you. Keep clicking. You never know when your shutter will capture a golden moment that holds the potential to change your life.
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